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The significance of environmental factors to the health and well-being of human populations’
is increasingly apparent (Rosenstock 2003; World Health Organization [WHO], 2010b). Environment
pollution is a worldwide problem and its potential to influence the health of human populations is
great (Fereidoun et al, 2007; Progressive Insurance, 2005.). Pollution reaches its most serious
proportions in the densely settled urban-industrial centers of the more developed countries (Kromm,
1973). In poor countries of the world more than 80% polluted water have been used for irrigation
with only seventy to eighty percent food and living security in industrial urban and semi urban areas.
(Mara & Cairncross, 1989). Industry, clustered in urban and semi-urban areas surrounded by densely
populated, low-income localities, continues to pollute the environment with impunity (Government of
Pakistan, 2009). Over the last three decades there has been increasing global concern over the public
health impacts attributed to environmental pollution (Kimani, 2007), Human exposure to pollution is
believed to be more intense now than at any other time in human existence (Schell et al, 2006).
Pollution can be made by human activity and by natural forces as well (Fereidoun et al, 2007; The
Encyclopedia of the Atmospheric Environment, n.d). Selfish private enterprise and their lack of
awareness of public well-being and social costs (Carter, 1985) and natural disasters (Huppart &
Sparks, 2006) e.g. volcanic ash from Iceland (World Health Organization [WHO], 2010a) are the one
of the main reason of pollution. British Airways (1993) expresses their concern about environment in
their general goal 'to be a good neighbor, concerned for the community and the environment. This
implies that, businesses now adopted this responsibility as part of their overall business strategy;
which should match their broader business goals (Pearce, 1991).
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