Intro>
Selling is a matter of persuading, convincing, or influencing. The dictionary
says selling is the transfer of ideas or property to another for consideration.
Selling: a simple word that means so much. We all sell everyday. If a wife is
hoping her husband will take her to dinner on Saturday night, she’s
convincing him, persuading him and she’s selling him. If a child doesn’t want
to clean his room the same applies when he’s trying to negotiate with his
mother. We sell consciously and unconsciously.
Selling is a psychological game. In essence everyone wins. The customer
wins because they get better products and services. The company wins
because they have a deeper and more profitable relationship with the
customer. You win because selling is a part of your job and should be done with pride and enthusiasm.
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